See This For What It Is – A Chance To SELL Your Product
This is a sales presentation and should be treated as such.
Sell Yourself. People buy from people they like and trust. Make an emotional connection.
Prepare Ahead of Time
Never, never, NEVER just give your speech off-the-cuff.
This Is The Hook, Not The Pitch
You have plenty of time to give them information about your product – later. Use this time to hook them – to make them want to hear more. Pretend this is a movie trailer and you want them to come see the movie.
Don’t Give Information, Tell A Story.
People love stories. They connect much better than information. People don’t want a book report on your company. They want to hear the story of how what you do affects their life. Write a story that is really about them, not you. Make it short and powerful. Include some humor.
For Gosh Sakes, Make It Fascinating
Making my goals come true? Now you’ve got my interest.
Ensure It Is About Them Not You
Understand that this is ,at all times, about them, not your organization.
Don’ Be Flawless, Be Genuine
We don’t want canned. We want human. We want to know you before we buy from you.
Use Your Microphone
I don’t care if it makes you uncomfortable. What is important is if the audience is comfortable. And if the audience can’t hear, they aren’t relaxed . What good is a terrific message if the audience can’t hear it?
Do Something Different
Have you any idea how many of these we’ve sat through? Good grief. Even if it’s as elementary as a prop. Become innovative.
Keep It Short
The more words you can remove, the more powerful your message.